Wick and pour
NYC’s first candle making lab.
Type of Business: Experience
Package Type: Pao-wer Package
Contract Length: 2 Year
Goal: Generate bookings through fun and exciting videos.
Main KPI to Track: # of Bookings (through FareHarbor)
The Strategy
We are answering the commonly asked question “What should I do today in NY?” with “Wick and Pour!” as the answer. We focus on highlighting a few key aspects about their shop like it’s super cute decor, amazingly friendly staff and it being an AAPI small owned business!
Results
We have consistently been their largest contributing factor towards candle class bookings! Over 70% of all bookings typically come directly from IG + TikTok. Almost every customer who comes into the store says how they discovered W+P through their social media! W+P is now planning to open a second location in NY due to their successes.
