vring
A FREE app where you can discreetly exchange messages with vibrations.
Type of Business: An App
Contract Length: 1 Year
Package Type: Pao-wer Package
Goal: Grow a presence online.
Main KPI to Track: Views + Followers
The Strategy
Since haptics isn’t the easiest thing to explain to someone, we took to creating familiar and relatable content from pop culture and cinema that could in fact explain or relay the message of Vring.
“A note from the founder of Vring to their Account Manager here at Pao:
I’m scrolling through the content you’ve created on behalf of my company and I am profoundly, deeply grateful! Let me be specific - years ago I turned an idea in my head into a product, and somehow you have brought it to life with flair, and sass, and brilliance, and humor, and all in a way I could have only hoped for in my wildest dreams. SpongeBob SquarePants? Love it. Throwback Spiderman? Love. New girl? Gone too soon!
Occasionally, I reflect on the choices and decisions I’ve made and without a doubt I got lucky engaging Pao Creative.”
Results
As one of our top success stories, we have had over 20 million views on TikTok and surpassed the 10,000 followers mark in less than a year. Instagram also experienced multiple viral videos with one hitting close to 600,000 views. They have expanded to new demographics that they had never imagined and are now going into a serious investment round with these solid numbers in hopes of taking their business to the next step!
