The Squeezi
The Squeezi is a wall-mounted silicone shampoo, conditioner and soap dispenser.
Type of Business: Product
Package Type: Pao-wer Package
Contract Length: 3 months
Goal: Gain awareness online over three months to prep for a quickly approaching opportunity!
Main KPI to Track: Views
The Strategy
An aggressive posting schedule on both TikTok & IG reels to ensure traction and it was extremely successful on both platforms.
Results
10+ Million views over 3 months (all organic!!) on IG and TT. Their Amazon storefront has an 88% positive lifetime and they reported seeing a direct spike in sales whenever they got a viral video!
