Smorgasburg Miami
Smorgasburg is the largest weekly open-air food market in America, attracting thousands of people to Brooklyn, Manhattan, Jersey City, Los Angeles, and now Miami, each weekend, to eat from hundreds of local vendors.
Type of Business: Brick and Mortar/Market
Package Type: Pao-wer Package
Contract Length: Recurring monthly client since April 2022!
Goal: Get foot traffic into the market.
Main KPI to Track: Foot traffic of customers coming into the market on a daily basis.
The Strategy
Focusing on not just the aesthetically pleasing dishes at Smorg Miami, we aim to highlight the culinary prestige behind each vendor, their personal story and how they fit into they wonderful Miami food scene.
Results
There have been multiple videos where we have seen a direct correlation between our best performing videos (based on views, likes, shares and saves) and best performing weekend attendances. In terms of direct numbers, we have also grown Pao Miami’s Instagram account from 10,000 followers to over 95,000 followers and their TikTok account from 0 followers to nearly 7,000 followers!
