HOP WTR
A non-alcoholic HOP infused water that’s reminiscent of your favorite IPA.
Type of Business: Product
Package Type: A one-off group of videos to promote on their TikTok Shop!
Goal: Create Shop-able content that’s engaging.
Main KPI to Track: Views
The Strategy
While staying true to the brand, we wanted to get FUN with things and use content that got after current trends, humor oriented skits and nostalgic feelings.
Results
Out of the 7 videos we produced, 3 of them went viral for HOP WTR! After just 1 week of posting, our videos received over +112,000 views. The account is quickly growing on TikTok and is being prepped to be one of the big dogs in the beverage industry on TikTok Shop!
