Cara Johnson Healing
A one-on-one therapist who specializes in reiki and energy healing, intuitive guidance counseling and regression and past life regression.
Type of Business: Brick and Mortar
Package Type: Individual Contract
Length: 6 months
Goal: Establish an online presence and get bookings!
Main KPI to Track: # of Bookings
The Strategy
Cara is SUCH an energy and character that we knew we’d have to create content that most authentically gets her personality translated through the screen. Using interviews, engagement sessions and more, we aimed to show off a taste of what it would be like to work with the wonderful, amazing, fantastical, Cara Johnson!
Results
We actually did our job too well and ended up fully booking out Cara’s availability! It was interesting to see that we didn’t need to appeal to the masses but instead focus on a core group of people who were interested in her services. We grew her presence from 0 to around 1000 IG followers. This helped establish her online identity so people can now properly “get a vibe check” before booking her practices.
“My experience with the Pao team has been an absolute joy and wonder from the moment they engaged with me. The folks at Pao are not only insanely dedicated, talented, professional and inspired - they are just so damn savvy! And they go over and above expectations at every turn. They dug in so hard to learn about me, my biz and my goals and just knocked my socks off with their plans to get me where I want to be. And ~Bonus~ they are FUN!”
